OWN THE MOMENT MARKETPLACE
ANDERSON, S.C. – Anderson University Athletics and WePlayed Sports today announced the launch of Own The Moment, a new digital collectibles marketplace that transforms athletic highlights and historic moments into collectible digital experiences for fans, alumni, and supporters.
With the launch, Anderson becomes the first NCAA Division II institution to activate the Own The Moment platform, further positioning the Trojans as an innovator in the rapidly evolving college athletics landscape.
Powered by WePlayed's AI-driven content platform, Own The Moment automatically transforms highlights from athletic contests into collectible digital moments available directly through an Anderson-branded marketplace. The platform will feature both current-season highlights and Legacy Moments, giving fans access to some of the most memorable plays, performances, and achievements in Anderson Athletics history.
As athletic departments continue to explore new ways to engage supporters and generate revenue, Own The Moment creates a new opportunity for fans to connect with the teams, student-athletes, and moments they care about most while directly supporting the future of Anderson Athletics.
"We are proud to be the first Division II institution to launch Own The Moment and continue our commitment to innovation within college athletics," said Bert Epting, Vice President of Athletics at Anderson University. "Our fans, alumni, and supporters have helped build a strong tradition of success at Anderson, and this platform provides a new way to celebrate those achievements while creating meaningful support for our programs moving forward."
The launch builds upon Anderson's ongoing investment in fan engagement, digital storytelling, and student-athlete visibility. Through Own The Moment, supporters can watch, collect, share, and celebrate the moments that define Trojan Athletics, from championship performances to individual milestones and historic achievements.
"What excites us most about Anderson is their willingness to lead," said Paul Zukauskas, Founder & CEO of WePlayed Sports. "Being the first Division II school to launch Own The Moment is more than a milestone. It reflects a belief that the future of college athletics will belong to programs willing to think differently about fan engagement, storytelling, and revenue generation. Anderson has consistently demonstrated that mindset, and we're excited to build alongside them."
Own The Moment extends the value of the content already being created by athletic departments, transforming highlights into lasting digital experiences that strengthen connections between schools and their communities.
"Division II institutions have always been incredibly resourceful, finding creative ways to maximize impact with the resources available to them," said Spencer Rubin, EVP of Sales & Marketing at WePlayed Sports. "We believe Own The Moment creates an entirely new opportunity for schools like Anderson to activate their communities, celebrate their history, and generate meaningful support around their programs. We're thrilled to have Anderson leading the way for Division II."
The Anderson University Own The Moment marketplace will continue to expand throughout the year with new collections, current-season moments, and historical content added on an ongoing basis.
About WePlayed Sports
WePlayed Sports is the leader in AI-powered sports content automation and monetization in collegiate athletics. The company's platform transforms game footage into highlights, stories, and digital experiences that engage fans and create new opportunities for athletic programs. Supporting 70+ customers and more than 360 teams across NCAA Divisions I, II and III, WePlayed helps athletic departments turn every moment into something fans can watch, share, and celebrate.
